Businesses can become complacent, they continue with norms, assuming revenue and cash flow will remain the way it always has. This is a dangerous thought process to fall into, and many businesses step in and out of this mentality.
With significantly changing industry dynamics, inclusion of automation or technology improvements, market perception of quality and price expectations, it can’t be assumed that the current year (and future years) will generate similar results.
It is critical now more than ever to understand how your business functions from lead to delivery, how you re-engage with your customers or how do you improve your product/service to ensure customers come back.
In these insight pieces, we will be introducing concepts from revenue (sales and marketing), direct costs (labour, variable costs, and materials), fixed costs (overheads and locked in costs), and finally funding solutions over equity.
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